"I think I saw a ghost": The potential for fright tourism in the city of João Pessoa – PB

Historic centers are plural spaces with memories of great importance to the cultural identity a people. Besides their and heritage importance, these ideal for entertainment, specifically, development fright tourism, due dark narratives. Fright tourism can be understood as process in which elements local tradition mixed transnational aesthetics, coming from cinema, pop culture, horror, industries, promoting feelings fear tourists. In this context, study aims analyze potential promotion based on stories hauntings at historical attractions city João Pessoa-PB. This is characterized descriptive exploratory, collection bibliographic documentary data field visit. The results show that Sólon de Lucena Park, Santa Roza Theater Boa Sentença Cemetery have such ghost woman Lagoa, vigilante spirit, white, bride who walks among tombs employee, permeate popular imagination used promote tourism.